Using computer-aided design tools, Recer strives to create designs and decorations of excellent quality, which are increasingly more complex and precise, turning the pursuit of perfection into a daily task. Style stimulates the user, and it is an indispensable prerequisite to find just the right one for current lines: classic, rustic, traditional, modern and metropolitan.

On the marketing side, our strategy focuses on constantly boosting the Recer brand. The presence of products at points-of-sale invariably means that we have to create eye-catching advertising campaigns and interface spaces with customers, backed by the latest technologies, such as the Internet and Recer’s 3D simulator. With the latter tool, virtual environments can be generated so that, with the aid of a floor plan, a whole range of products can be mixed and matched.

Our commitment to an efficient and prompt service is also a self-imposed one. Recer has adopted a system of robotized warehouses and invested in a modern information system, making production planning very flexible, which allied to good order management, leads in turn to a swift delivery service.

Having various showrooms — where professionals can find out about and receive advice on the wide range of products we have available — combined with a diversified network of distributors, means that our cover of the market is very broad. A dedicated technical and commercial team is also ready and willing to meet any need for information, documentation and supply of technical data or certificates.

R&D is another of our priority areas. Not just reacting in response to consumer needs alone, we aspire to exceed expectations and develop new concepts. That outlook explains the great amount we spend on investment, reflected in our ongoing acquisition of innovative technology, such as that of the porcelain production line, which employs dry-coloring and double pressing, or the random impression process.

Challenges stemming from sophistication and innovation have led Recer to make some unique partnerships. Twelve years ago the company, in a partnership with the Portuguese fashion designer, Ana Salazar, and later repeated with the interior designer, Graça Viterbo, inaugurated a new chapter in the history of the ceramics industry – that of so-called "designer products" - which marked the affirmation of Portuguese design in the face of foreign trends. Three years ago it was the turn of music, the most international art form of them all, with our having launched collections inspired by two Portuguese groups, the Delfins and Madredeus. A venture that has successfully made music with ceramics, or, ceramics with music.

Our mission, however, does not stop at business ventures. We have also become involved in initiatives of social interest, such as "House Ceramics" Conferences. Our approach is always one of aware citizens, including that in relation to the environmental implications arising out of our industrial activity. In fact, as far as companies in the ceramics industry are concerned, Recer pioneered, in Portugal, the installation of a wastewater treatment plant, doing so before the enactment of current legislation.

As a corollary to all those endeavors, in 1997 Recer’s tackled globalization as never before. Aside from opening various outlets in Portugal (Coimbra, Batalha and, later, Lisbon and Oporto), Recer installed offices in different countries: Spain, Italy, France and Canada. Today, we export to more than 70 places on five continents.

At Recer, excellence and doing better are perpetual goals. It is a "Place of creativity", whose ideas of quality and rigor are endorsed by the Portuguese singer, Teresa Salgueiro.

Porcelains – With porcelain products, such as the series Génese, Setúbal, Lousa, Ardósia, Space, Plaza or Titan, and techniques par excellence, aside from numerous decorative options, we can offer the market an extremely resistant ceramic material, with characteristics similar to those of natural stone, even under the toughest conditions of utilization: such as public areas with a great deal of usage or subjected to heavy-duty loadbearing, mobile or stationary, or zones exposed to very extreme weather conditions, especially sudden and sharp oscillations in positive and negative temperatures, involving the formation of ice.

A low water-absorption rate (close on zero), and a high resistance to bending and abrasion, make for properties conferring an extended operational life and stability.

Glazed Grés – The term "grés" describes a material obtained from a combination of top-quality raw materials earmarked for the production of a white-clay ceramic base, the porosity of which becomes very low after firing. Recer adopted it to replace the use of red clay in production, given the latter’s inferior quality and meager technological possibilities. Glazed grés, largely used in the Recer range, is an excellent product for flooring, highly recommended not only for ample use in the home, but also for not especially-demanding outdoor or public areas. Given its intrinsic characteristics, it is also frequently used on façades.

White-Clay Tiles – Mainly used for walls, providing a washable surface. Produced by subjecting a white ceramic clay to a fast, single-firing process, after pressing (molding shape, structure and size) and drying, it undergoes glazing applications before subsequent combined firing. This process makes the surface impermeable and suitable for a wide range of interior walls for residential uses (bathrooms, kitchens, wainscotings, corridors, communal areas in buildings) or public ones (bathrooms, kitchens, washrooms, corridors, etc.).